We asked doctors in our EHR Insights panel to tell us what type of pharma messages actually help them.

The entire process of searching for, selecting, and prescribing a product almost always takes place without the prescriber seeing the colors, fonts, packaging—and sometimes even the brand name—of the physical product. That’s why the electronic (or digital) product identity is so important.

It’s exceedingly rare for a company to launch all their new products or line extensions on their own, without some outside help, and not lose out on some significant opportunities.

Pharmaceutical and biological products have a separate, fully digital, identity, that may have an even bigger long-term impact than traditional branding elements.