EHR Ads that Really Work
We asked doctors in our EHR Insights panel to tell us what type of pharma messages actually help them.
Can I Say “Digital” Product Identity?
The entire process of searching for, selecting, and prescribing a product almost always takes place without the prescriber seeing the colors, fonts, packaging—and sometimes even the brand name—of the physical product. That’s why the electronic (or digital) product identity is so important.
The Perils of DIY ePI
It’s exceedingly rare for a company to launch all their new products or line extensions on their own, without some outside help, and not lose out on some significant opportunities.
What Is Health IT?
It’s often hard to find a consistent answer to the question, “what is health information technology?”
Who —and What—Are The Compendia?
Discussions about “the compendia” generally refer to the databases that supply health IT tools (EHRs, pharmacy systems, payer systems, etc.) with information.
What is an Electronic Product Identity?
Pharmaceutical and biological products have a separate, fully digital, identity, that may have an even bigger long-term impact than traditional branding elements.