Want to Innovate? First, Ask Why

WHY on chalkboard

We’ve had the same conversation about innovation countless times over the past few years. “We want to be innovative!” says the executive or manager in front of us. And every time, we ask the same question. “Why?” When we’re not met with a blank stare, which occurs more than you might think, the person often answers by explaining that their company needs to find “new ways of doing things,” adding that their organization needs to “shake things up.”

So, You Want to Be a Life Sciences Innovator

plant growing in lightbulb

My colleague Jacquelyn (Jackie) Crane and I have been helping life science companies manage “solution innovation” for several years now across a diverse group of pharmaceutical and device (biopharma) companies. And given that I have a few more miles on me than Jackie, I’ve also had the pleasure of helping companies manage product and solution development as both an external advisor and as the executive in charge of innovation and solution development on the client side. Today, our consulting, insight and project management work, which we house within the Corvus Solutions division of Think Patients that Jackie leads, is still focused in large part on helping companies manage, pilot, evaluate and launch these “solution innovations.”

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