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Want to Innovate? First, Ask Why

We’ve had the same conversation about innovation countless times over the past few years. “We want to be innovative!” says the executive or manager in front of us. And every time, we ask the same question. “Why?” When we’re not met with a blank stare, which occurs more than you might think, the person often answers by explaining that their company needs to find “new ways of doing things,” adding that their organization needs to “shake things up.”

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